A connected place to listen to and cherish
The value of a good welcome
The origins of the word welcome are complicated and not completely defined, but it is curious how they include the nouns pleasure and guest and the verb moving toward. The term welcome has the intrinsic meaning of placing oneself towards a person with the will to please him and to make himself available with an open heart. Nowadays, when everything is so hectic and digital, the time someone takes to welcome us, look us in the eye and tell us that it is there for us is much appreciated and almost balmy.
The practice of good hospitality has had an essential role in our work since we opened our Bed&Breakfast. The desire was to convey to guest the idea that our home would also be theirs for those vacation days. It was therefore natural to have the same hospitable attitude when we started the winery tour activity.
When visitors cross the arch of the old farmhouse and enter the courtyard, they almost always have a cautious step because they do not immediately understand if they are in the right place. The feeling they get is that of entering someone's house and it seems they are afraid of crossing an unmarked line.
Actually the effect is intended. The arrival in the winery is very important and we wanted to ensure that the real welcome was represented not by a sign but by a person in flesh and blood who advances smiling towards visitors and pronounces our ritual sentence: Welcome to La Lastra Winery.